T. Rowe Price: "Connections" TV Campaigns
Role: Copywriter
Everybody knows we live in a complicated, interconnected global marketplace. But those connections can be unexpected, mysterious and hard to understand. This TV campaign spread the gospel of a global economy and positioned T. Rowe Price as the brokerage to help you navigate it.
Awards: Clio Awards Shortlist - Animation
The platform worked really well for T. Rowe. These are the sequels that followed 2 years later: