American Association of Retired People: 60' TV
Role: CD/Copywriter
AARP is one of America's best known brands, but no-one knew they offered insurance. These two spots were part of a brand-building exercise for AARP Medicare Supplement Insurance that included Brand TV, direct-response commercials, a nationwide print and CRM campaign, web design, internal branding and member communication - the full monty, basically. It worked great, and "Go Long" remains their tagline to date