Ajovy: Integrated Campaign
Role: CD/Copywriter
We have a million things to do these days. Life is a wild, exhilarating balancing act, but It’s hard keeping all those plates spinning - even on a good day. Add migraine to the equation, and you can get seriously knocked out of whack. That’s where AJOVY comes in - it helps you find your balance. The majority of this campaign (including these spots) was produced under quarantine in NYC. We logged so many Zoom, Webex and Teams hours making this stuff. So. Many.
Awards: Best Consumer Print Campaign - Manny Awards; Shortlist - MM+M Awards; Shortlist - Creative Floor Awards; featured in the MM+M Agency 100 report.
The campaign runs the gamut, from broadcast spots down to a full CRM stream. My partner and I ran the process from concept through to execution. These are just a few of the elements, starting with print.
Patient Starter Kit
A spread from the patient brochure
It’s about balance. We couldn’t not do a game.
