Capital One Bank: Content
Role: CD/Copywriter
I've worked on a lot of Capital One projects - from nationwide 360 and experiential campaigns to local market activations - but these pieces of content have been among the most fun. The first was sent out on New Year's day to remind folks that big goals start with small steps.
Everybody needs a little birthday love. This was sent to customers on their special day.
When you bank big, you can live big. This went out to remind customers of the benefits of saving.