Ajovy: Integrated Campaign
Role: CD/Copywriter
When I took on this account, it was in the misguided hope that somehow we’d reinvent oncology advertising. Needless to say, that didn’t happen. What did happen is that we breathed some much needed life into a legacy brand, creating a new platform that turned their core “live longer” messaging into a more nuanced idea.
The spot forms the backbone of a campaign that extends through all media, from social to the doctor’s office.
