Voya Financial: Integrated Campaign
Role: CD/Copywriter
Most retirement companies say it's never too early to start saving. To help generate awareness for Voya's launch, we took them up on that and literally offered every kid born in the U.S. on National Retirement Day a $500 head start on retirement.
A couple of press ads, a video and a week-long social campaign later, more than 2,000 babies had signed up and we'd reached over 230,000,000 people.
The campaign generated just a bit of buzz: 56 million plus Twitter impressions, more than a million video views, over 130 thousand Facebook engagements, coverage from CNN, ABC, USA Today, Time, New York Magazine and others.
