Capital One Bank: Experiential Campaign & Sweepstakes
Role: CD/Copywriter
We gave Capital One and Mastercard customers in Boston a chance to unlock adventures in London, Rome, Hong Kong and Paris simply by spending money on their debit card. We generated awareness by dropping four larger than life doors representing the destinations in the city’s parks and squares, and staging activations around them.
The doors were designed to open with a swipe of the card, and send an automatic entry notification via mobile app.
When the activations were done, we surprised the winners by showing up with Adam Richman of Man v. Food fame.