Girl Up: "Invictus" 60' Video
Role: CD/Copywriter
Girl Up, the UN's foundation for the empowerment of adolescent girls, is doing incredible work with women around the world. But in the U.S. they had practically zero awareness. This video starring Corinne Foxx and Nigel Barker stood out by taking William Ernest Henley's epic poem of masculine strength, Invictus, and turning it upside down to become an anthem for gender equality.
Corinne, Nigel, and other influencers helped get our message in front of a wider audience, generating social buzz.
PR rounded the campaign out, ensuring the Girl Up brand reached more people than ever before.
